Polyna

Challenge

In collaboration with Harvest Entertainment RAND were instrumental in creating a world first; an alternative pop artist – from Siberia.

 

In 2014 we introduced POLYNA, a 25 year-old singer/songwriter with a fascinating past. She originally hails from a ‘dark town’ in Siberia – one that doesn’t appear on any map – a Plutonium mining town.

 

Following a very successful career in Moscow’s artistic community, she moved to East London, where she prepared to release her debut album, a collection of Arctic, frosted art-pop with emotional and sometimes dramatic intimacy. The album was produced by Jonas Quant (Hurts, No Doubt), engineered and mixed by multiple Grammy winning Phil Tan and Dan Grech (Rihanna, Calvin Harris, Lana Del Rey and Radiohead). ‘Angel’ also featured a massive club mix produced by EDM superstar, Nicky Romero.

 

In such a highly competitive field how does a new artist cut through?

Approach

We were involved from very early in the process, creating, shaping and guiding every visual aspect of the project across all disciplines from identity, styling and photography to music video. Our hand-picked team comprised a group of very talented collaborators, Dawn Shadforth, Jez Tozer, Anna Trevelyan and Aaron Sillis.

 

We started with identity; creating the logotype and bespoke typeface ‘POLYNA’ as well as a complete set of brand guidelines.

Results

The music video for Polyna’s first single ‘Angel’ achieved over 600,000 views on YouTube. Polyna’s management are in talks with two of the major labels.

 

polyna.com

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