RAND = Research & Development

We are an independent strategic design studio with a roster of international clients. We help our international clients meet their business objectives using research and insight to develop world-class identities, communications and film.


Brand Strategy    Name Generation    Brand Identity    Brand Campaigns    Website Design    Art Direction
Publication & Annual Report Design    Signage & Environmental    Packaging Design


We see design as a strategic tool. We help brands determine what to make and do, why it’s worth doing and how to innovate contextually, both immediately and over the long term. This process involves the interplay between design and business strategy.


Working closely with our clients we aim to develop thinking through to visual solutions that clearly and effectively communicates their brand or product to engage their audience and ultimately increase awareness, build a following and drive revenue.



Creative Director

Jay is a serial entrepreneur having worked both for agencies and for himself running successful businesses in the design and branding space for over 20 years.  Jay is passionate about delivering hard-working, strategic design, and is a seasoned practitioner in creating holistic brand experiences that are ruthlessly consistent from every angle. 


Jay met with early success as an independent art director, paired with a history of work with world renowned agencies, allowing him to help shape and guide brands across the automotive, entertainment, technology, fashion, beauty and retail industries.


Jay’s entrepreneurial approach to branding fuels his pursuit of new creative partnerships. One of the most diverse portfolios in the industry underscores his ability to craft a universally understood brand language within a wide variety of contexts. Formerly Head of Art & Design for Cable & Wireless, he was responsible for a team of over 20 creatives. In 2001 he formed renowned agency Spring & Mercer, divesting the design division in 2013 to form RAND. Jay acts as Brand Guardian and sits on the board of several client organisations as a Non-Executive Director. 

Geoffrey Gray

Strategic Partner

As well as running his own marketing strategy and media companies, Geoff collaborates with RAND across our client projects.


Geoff was previously a founding partner of Anomaly London, a high-profile integrated creative marketing agency. Geoff was responsible for commercially running the agency and its output which included branding, advertising, digital, social media, communications planning and new product development.  Clients included ASOS, Bench, Barclays, Budweiser, Converse, Diesel, Google, Manchester City FC, Robbie Williams, Sony, Skype, Universal Music and Umbro.


Prior to joining Anomaly Geoff was a Group Managing Partner of Naked Communications, a communications planning agency with 13 offices worldwide. In a 7-year span, Geoff worked in a global capacity on Nokia, Coca-Cola, Adidas and Toyota in multiple territories. As part of his global role, Geoff did an international secondment to Japan, helping to set-up and establish the Naked Tokyo office.  


Prior to Naked Communications, Geoff served in a variety of media and strategic roles at agencies such as Manning Gottlieb OMD, WCRS, Bates Dorland and Zenith Media, where he advised a range of household name clients such as BMW, Sony Music, Virgin, Yahoo! and Orange. 

Paul Ross


Paul is a graphic designer with a BA (hons) in Photographic and digital media from Cambridge School of Art (ARU).


Paul began his career in 2008 creating a suite of printed material for Cambridge University.


In 2009 Paul attained an MA in Graphic Design from London College of Communication (UAL).


Between 2010 and 2012 Paul held positions at The Creative Place and Ferrier Pearce working for clients that included Barclays, the BBC, Bosch, Crest Nicholson, HSBC, Science Museum and the V&A.


His experience covers corporate identity, design for packaging, print, digital, exhibition and environment.

Ezetie King

Junior Designer

Ezetie is a graphic designer and illustrator whose approach to design is guided by a strong aesthetic inspired by everything around her. 

Ezetie has spent the last 5 years in various creative and marketing roles within the fashion and charity sectors, from print and digital design to copywriting and managing social media platforms and communities. She applies this breadth of knowledge and strategic thinking to her design work, creating dynamic and intelligent brand solutions.

Ezetie completed a masters in Graphic Design at London College of Communication, University of Arts London in which she attained a distinction.

Ezetie’s passion lies in all things tactile and handmade – from etching to bookbinding and everything in between.

David Kinloch

Digital Developer

David has over 15 years experience developing user driven digital platforms, in particular, eCommerce provisions. He has been part of an in-house team delivering Magento solutions for Sky Broadcasting, Links of London and Kurt Geiger.


David works closely with our design team to create and maintain our clients websites to the highest level.


David has an understanding of W3C standards, web accessibility & best practice as well as in depth knowledge of PHP, XHTML, CSS, XML and JavaScript/jQuery.



  • All
  • Branding & Identity
  • Communications
  • Film


Branding & Identity / Communications / Film


Branding & Identity / Communications / Film

Mobil Oil

Branding & Identity / Communications


Branding & Identity / Communications / Film

Smart Car

Branding & Identity / Communications


We are proud to work with a number of brands that strive to be ‘first-in-class.’


LONDON: 105 Canalot Studios, 222 Kensal Road, London, W10 5BN

LOS ANGELES: 4220 Glencoe Ave, Marina Del Rey, CA 90292

+44 (0) 20 7979 2019





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